Reject Mediocrity has all your gear needs to meet your goals.

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The Reject Mediocrity brand is all about elite performance. We have created apparel that is your message to the world that states “I AM _________”. Don’t just wear a brand, live it in your actions.

  • We offer a range of shirts for motivation, racing, training, and more. Sizes & designs for kids, men, and women.

  • Reject Mediocrity is dedicated to helping every person find their elite version. The process starts with your Mission, Vision, & Values and we have the gear to help you create your elite self.

  • We have a large selection of Team Reject Mediocrity racing shirts. You can customize your favorite core values & colors to create your own race energy.

    Race shirts proudly display your race core value on your chest so everyone knows what you race for and your character that got you to the start line.

  • Reject Mediocrity training shirts are the go to choice for elite performers who are seeking the 1% level. Customize your shirt colors and themes to build your motivation to meet the rigors of intense training.

    Reject Mediocrity training shirts displays your core value on your shoulders so everyone in the gym or on the trail understands the values that carries you through those intense workouts.

Gear with a purpose.

Mission

Be part of the team dedicated to helping everyone find their elite version.

Vision

Create an ecosystem with a leadership bias to become a top 1% elite community.

Values

Arrive at our goals, together with a shared goal of achieving our “20-year self”.

Positive Influence

Be the positive impact on the world that 99.9% of the population complains about but never acts.

Founder Approved.  Race Proven.

Ellis Franks, Founder Reject Mediocrity Venture Studio.

Ironman All-World Athlete. Pictured: Ironman Florida 140.6 & Golf to Gulf Challenge Finisher.

Apparel proven on the course.

Reject Mediocrity Footwear NOW AVAILABLE!

  • "It all starts with Commitment."

    Ellis Franks

  • "Find your elite self, on the other side of suffering."

    Ellis Franks

  • "If you are truly elite, you will not be in a room full of other people."

    Ellis Franks