Reject Mediocrity has all your gear needs to meet your goals.

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The Reject Mediocrity brand is all about elite performance. We have created apparel that is your message to the world that states “I AM _________”. Don’t just wear a brand, live it in your actions.

Gear with a purpose.

Mission

Be part of the team dedicated to helping everyone find their elite version.

Vision

Create an ecosystem with a leadership bias to become a top 1% elite community.

Values

Arrive at our goals, together with a shared goal of achieving our “20-year self”.

Positive Influence

Be the positive impact on the world that 99.9% of the population complains about but never acts.

Founder Approved.  Race Proven.

Ellis Franks, Founder Reject Mediocrity Venture Studio.

Ironman All-World Athlete. Pictured: Ironman Florida 140.6 & Golf to Gulf Challenge Finisher.

Apparel proven on the course.

Reject Mediocrity Footwear NOW AVAILABLE!

  • "It all starts with Commitment."

    Ellis Franks

  • "Find your elite self, on the other side of suffering."

    Ellis Franks

  • "If you are truly elite, you will not be in a room full of other people."

    Ellis Franks